Media & Advertising
UEFA vrea publicitate pe termen lung
UEFA, asociatia europeana care se ocupa de organizarea competitiilor fotbalistice la nivel continental, a inceput sa contacteze agentiile pentru licitarea contului pan-european de publicitate, scrie presa internationala. In prezent, organizatia colaboreaza cu publicitarii doar pe proiecte punctuale.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2010/09/4ca447084de49.jpg)
UEFA a contactat deja o serie de shop-uri de creatie londoneze.
In prezent, organizatia colaboreaza pe partea de advertising doar pe proiecte punctuale, concentrandu-se pe promovare neconventionala si online. Anul trecut a contractat agentia britanica Iris pentru o campanie neconventionala de promovare a finalei Uefa Champions League.
In februarie, UEFA si-a restructurat departamentul de marketing, renuntand, dupa 10 ani, la directorul de marketing Philippe Le Floc’h, pe care l-a inlocuit cu Guy-Laurent Epstein, fost director de marketing al FIFA.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/TikTok-slabit.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/pisica.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/electrocasnice.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/maioneza.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/hercesa.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/10/oras-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/hp.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/tren.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2023/11/traditii-impodobirea-bradului1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/hollywood-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/Nicusor-Dan-7.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/alegeri-chile.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/08/tren-mare-viteza.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/Nicusor-Dan-6.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/craciun.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Nicusor-Dan-3.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2022/10/pexels-edward-jenner-4033148-scaled.jpg)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/08/tren-mare-viteza.jpg)
